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Be an upstander, not a bystander.

This ad by Burger King is part of a remarkable new phenomenon: corporations like Gillette & Nike, among others, championing #socialvalues -- even those that can run counter to narrow self-interest or rabid consumerism. If corporations can do it, so can you.

Be an #upstander, not a #bystander. Be courageous. If you silently stand-by, you're not building a team or community -- just a gang.

For more on what is wrong with toxic culture and how to foster healthy community, read Save Your City: How Toxic Culture Kills Community & What To Do About It.



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